Effective date: 29 July 2026

Farm Fresh Gambia Co. Ltd. (“Farm Fresh Gambia,” “Farm Fresh,” “we,” “our” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your information when you visit www.farmfresh.gm, create an account, place an order, contact us or otherwise use our services.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

Information You Provide

When you create an account, place an order, subscribe to updates or contact us, you may provide:

• Your full name
• Telephone and WhatsApp numbers
• Email address
• Billing and delivery addresses
• Account login information
• Products ordered and order history
• Delivery instructions
• Payment method and transaction information
• Messages, enquiries, complaints and feedback
• Marketing and communication preferences

Payment Information

Payments may be processed through third-party providers such as WayChit, Visa, Mastercard, Wave, Afrimoney, banks or other authorised payment services.

Farm Fresh does not ordinarily store complete bank-card numbers, PINs or mobile-money credentials. Payment providers process such information according to their own privacy policies and security requirements.

Information Collected Automatically

When you visit our website, we may automatically collect:

• Internet Protocol address
• Browser and device information
• Operating system
• Pages viewed
• Referring website
• Date and time of access
• Website interactions
• Cookie and analytics information
• Approximate location derived from your IP address

2. How We Use Your Information

We may use personal information to:

• Create and manage customer accounts
• Process, confirm and deliver orders
• Receive and verify payments
• Communicate about orders, deliveries and refunds
• Provide customer service
• Respond to enquiries, complaints and requests
• Manage product availability and stock
• Prevent fraud, misuse and unauthorised transactions
• Improve our website, products and services
• Send promotional messages where consent has been given
• Maintain business and transaction records
• Comply with legal, accounting and regulatory obligations
• Protect the rights, property and safety of Farm Fresh, our customers and others

We will only process personal information for legitimate and specified purposes or where processing is otherwise permitted by applicable law.

3. WhatsApp and Other Communication Channels

When you contact or order from us through WhatsApp, telephone, email or social media, we may retain the information needed to respond, process your order and maintain appropriate business records.

Information shared through third-party communication services is also subject to the privacy policies and terms of those providers.

Please avoid sending bank-card PINs, passwords or other highly sensitive information through WhatsApp, email or social media.

4. Cookies

Our website may use cookies and similar technologies to:

• Keep the website functioning properly
• Remember your shopping basket
• Maintain secure account sessions
• Save your preferences
• Understand website usage
• Measure website performance
• Support relevant marketing, where permitted

Necessary cookies may operate automatically because they are required for core website functions. Where required, optional analytical, functional or advertising cookies will only be activated after you provide consent.

You can accept, reject or customise optional cookies through the cookie-consent controls on our website. You may also manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

5. Marketing Communications

We may send information about new products, seasonal produce, promotions or Farm Fresh services where:

• You have consented to receive such communication;
• You are an existing customer and applicable law allows it; or
• We have another lawful basis for doing so.

You may unsubscribe at any time by using the unsubscribe option in a message or contacting us directly.

Order confirmations, delivery updates, security notices and other essential service messages are not marketing communications and may still be sent when necessary.

6. How We Share Information

We may share relevant personal information with trusted organisations that help us operate our business, including:

• Payment processors
• Banks and mobile-money providers
• Delivery personnel and logistics partners
• Website hosting and technical-support providers
• Email and communication service providers
• Accounting, auditing and professional advisers
• Government bodies, regulators or law-enforcement authorities where legally required

We only provide the information reasonably necessary for the relevant service.

We do not sell or rent customers’ personal information.

7. Delivery Information

To deliver an order, we may share your name, telephone number, delivery address, order reference and delivery instructions with authorised delivery personnel or logistics partners.

Delivery partners should use this information only to complete the delivery, resolve delivery-related issues and meet legitimate record-keeping obligations.

8. International Data Transfers

Some service providers may process or store information outside The Gambia.

Where personal information is transferred internationally, we will take reasonable steps to ensure the information receives appropriate protection and that the transfer complies with applicable data-protection requirements.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Complete orders and provide services
• Maintain customer accounts
• Resolve enquiries or disputes
• Prevent fraud and abuse
• Meet accounting, tax and legal obligations
• Establish or defend legal claims

When information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.

10. Information Security

We use reasonable administrative, technical and organisational safeguards to protect personal information from:

• Unauthorised access
• Accidental loss
• Misuse
• Alteration
• Disclosure
• Destruction

These measures may include access controls, secure connections, software updates, backups and restrictions on staff access.

No website or electronic transmission is completely secure. While we work to protect your information, we cannot guarantee absolute security.

11. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Know whether we process your personal information
• Request access to the information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your information
• Request restriction of certain processing
• Object to certain uses of your information
• Withdraw consent where processing is based on consent
• Object to certain automated decisions
• Request assistance from the relevant data-protection authority
• Seek an appropriate remedy where your rights have been violated

To exercise a privacy right, contact us using the details below. We may request reasonable information to verify your identity before processing the request.

Some information may need to be retained where required by law or necessary for legitimate purposes such as completing a transaction, maintaining financial records or resolving a dispute.

12. Children’s Privacy

Our website and online ordering services are not directed at children.

We do not knowingly collect personal information from children without appropriate parental or guardian involvement. If you believe a child has provided personal information without proper authorisation, please contact us so that we can review and address the matter.

13. Third-Party Websites and Services

Our website may contain links to WhatsApp, social-media platforms, payment providers or other third-party services.

We do not control the privacy practices of these organisations. We encourage you to review their privacy policies before providing personal information.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, business operations or legal obligations.

The revised policy will be published on this page with an updated effective date. Material changes may also be communicated through the website or other appropriate channels.

15. Contact Us

For questions, complaints or requests concerning this Privacy Policy or your personal information, contact:

Farm Fresh Gambia Co. Ltd.
Kotu Layout, The Gambia
Telephone: +220 2777113
Email:info@farmfresh.gm
Website: www.farmfresh.gm

Please include “Privacy Request” in the subject of your email where applicable.