Modou NS N’jie noticed the plight of subsistence farmers in The Gambia who struggle with storage and preservation of their farm produce, leading to low selling prices and minimal profits. To bridge the gap, he founded Farm Fresh, the first online fruits and vegetable store in The Gambia in 2014. With a focus on providing high-quality products at unbeatable prices, Farm Fresh has built a loyal customer base over the past 8 years and prides itself on delivering swift and efficient service.